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Enrich communities

Enrich communitiesEnrich communitiesEnrich communities

through social impact.

through social impact.through social impact.through social impact.

Welcome

"Let us join forces to enrich the lives of underserved communities with greater purpose." 


Gabriela Alcantara-Diaz 

Founder and President

Find out more

Our Purpose

MISSION

Our mission is to empower resilient multicultural communities to live healthier lives and pursue higher education through impactful, culturally relevant marketing campaigns.

Strategize

We help charities, social enterprises and other companies identify their marketing challenges through market analysis, audience insight research and campaign strategy development.

Conceptualize

We conceptualize and build campaigns around a social need unique to multicultural communities with culturally-relevant creative campaigns.


Television-Radio-Billboards-Digital-Print- Social Media-Corporate Outreach

Mobilize

We mobilize support to build lasting social change in multicultural communities.

Our Services

Strategize

Data Analytics

In-Market Research

Platform Development   

Key Message Development 

Campaign Strategy Development



Conceptualize

Concept Development 

Copywriting & Design

Event Management & Guidance

Social Media Content Creation

Media Outreach Messaging

Ongoing Campaign Support



Mobilize

Partnership Marketing 

Media Outreach Program 

Social Media Implementation

Case Study Development 


Our Initiatives

Purposeful Platforms

  OurNursesSonBravas® y Bravos

Honoring the bravery and dedication of Hispanic and multicultural nurses who heal communities every day, OurNursesSonBravas® y Bravos was launched in 2020 by gadMCinc® and distributed by Semilla Multicultural™. 


In 2022, the initiative expanded with OurNursesBravasSanasySalvas™. It highlighted mental wellness, self-care, and the inspiring stories of nurses navigating COVID-19 while supporting their families.

For Hispanic Heritage Month 2025, the initiative presents Nuestra Herencia Sana (“Our Heritage Heals”), celebrating the courage, dedication, and healing power of Hispanic and multicultural nurses. "Nuestra Herencia Sana emphasizes that healing is more than a profession—it is a cultural legacy. By celebrating nurses’ dedication and heritage, the campaign reinforces OurNursesSonBravas® y Bravos’ commitment to equity, community well-being, and workforce development."

This ongoing platform also serves as a bridge to the future—sharing powerful testimonials from Nurses Bravas who have been on the frontlines of major U.S. health crises, from HIV to COVID-19, inspiring Hispanic students to consider careers in nursing.


As founder Gabriela ‘Gaby’ Alcantara-Diaz explains:

"Growing up in a family devoted to healthcare and inspired by my mamá brava, I’ve seen firsthand how storytelling can educate, inspire, and empower. That’s why I created OurNursesSonBravas® y Bravos—to elevate the voices, stories, and cultural wisdom of Hispanic nurses, highlighting their dedication, mentorship, and impact across the nation, with a special focus on South Florida.”
 

Learn more about our Nurses Bravas y Bravos and how their stories are inspiring the next generation of Hispanic nurses.

Impactful Initiatives

  

Wellness Series

builds a mindful relationship with

food through nutrition and mental health strategies.  

Hispanic Heritage Nurses Bravas/os Sanas y Salvas

NursesBravasSanasySalvas™ 


OurNursesSonBravas® y Bravos launched NursesBravasSanasySalvas™ to honor the courage and support the mental wellness of Hispanic and multicultural nurses on the frontlines of COVID-19. The campaign invited nurses to share their experiences balancing patient care, family responsibilities, and self-care, highlighting the challenges affecting their overall health and well-being.

To provide practical support, Semilla Multicultural and community partners offered mental health resources, including:

  • Free bilingual guided meditation audios from Health Journeys*
     
  • Self-care packets donated by local Latin entrepreneurs and corporate partners, including Pier 33 Gourmet, Carnival Corp., and Nature’s Valley
     
  • Book donations from life coach authors Jones Loflin, Todd Musig, and Linda Bonnar
     

A special thank you goes to our sister agency Semilla Multicultural, integrative public health nurse, researcher, and educator Caroline E. Ortiz RN MS MPH NC-BC, organizational mindfulness consultant Dr. Stephanie Palacios, Psy.D., M.F.T., and founder of Health Journeys, Belleruth Naparstek ACSW, BCD, for their dedication to the wellbeing of our communities of color.

“Yisel Bell has led the effort during these difficult times, supporting and providing her knowledge and wisdom to provide for those in need. Yisel has placed herself in the line of fire, motivating our team to continue thriving for success in this endless story of a devastating pandemic. Honor must be given to these heroes, who face this COVID-19 pandemic head-on and never once back away from providing quality care for our community and those in need.”
— Marlon Margarejo, MSN, RN, Director of Critical Care, HCA Kendall Regional Medical Center
 

Partnerships & Program Legacy
Over the years, OurNursesSonBravas® y Bravos has collaborated with leading South Florida healthcare institutions, including HCA Florida Kendall Regional Hospital, Palmetto General Hospital, Coral Gables Hospital, and Miami Children’s Hospital, demonstrating the initiative’s credibility and lasting impact.

Hispanic Heritage Nuestra Herencia Sanan

NursesBravasSananySalvan™ 


OurNursesSonBravas® y Bravos Launches “Nuestra Herencia Sana” for Hispanic Heritage Month 2025

For Hispanic Heritage Month 2025, OurNursesSonBravas® y Bravos presents Nuestra Herencia Sana (“Our Heritage Heals”), in partnership with Larkin Community Hospital Palm Springs Campus, with signature sponsorship from Amscot Financial and art contributions by Annie Reyes HiveDeco. The campaign celebrates the courage, dedication, and healing power of Hispanic and multicultural nurses, highlighting their vital role in caring for Florida’s growing Hispanic communities.

This year’s initiative spotlights five exceptional nurses from Larkin Community Hospital Palm Springs Campus through storytelling, social media engagement, and a luncheon celebration on October 2, 2025. Nuestra Herencia Sana emphasizes that healing is more than a profession—it is a cultural legacy. By honoring nurses’ dedication and heritage, the campaign reinforces OurNursesSonBravas® y Bravos’ commitment to equity, community well-being, and workforce development.


Meaningful Clients

Meaningful Clients

Miami Healthcare Heroes 

"Hispanic Star Miami, Beam Suntory and gadMCinc join forces in donating hand sanitizers and masks to local healthcare heroes at five hospitals in South Florida."
Viable community partnerships bring support to local communities with healthcare needs.  

Our Work

    Our Social

    Contact Us

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    gadMCinc

    9100 South Dadeland Boulevard, Miami, Florida 33156, United States

    gaby.alcantara@gadmcinc.com

    Hours

    Mon

    09:00 am – 05:00 pm

    Tue

    09:00 am – 05:00 pm

    Wed

    09:00 am – 05:00 pm

    Thu

    09:00 am – 05:00 pm

    Fri

    09:00 am – 05:00 pm

    Sat

    Closed

    Sun

    Closed


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